noticed a few posts about the place on the new fragrance by Viktor & Rolf, Eau Mega, im rather excited since i already spend my days alternating between V&R’s Flowerbomb and Antidote.
“We dreamt of an essence that could express a new feminine freshness. ‘Eau’ in French has a slightly surreal connotation for those who can read between the lines.”
The juice itself represents the duality of the V&R brand as a whole, i.e. edgy luxury, a mix of floral-fruity (think violet, basil, pear) and rich-creamy (think sandalwood, cashmere, white musk).
The spritzer is activated by squeezing the big V&R golden seal—or “megamizer,” designed by Fabien Baron—while the nozzle is just for show.
Viktor & Rolf see the Eau Mega girl as a super-heroine, able to “megafy” the world and “transform reality into her own universe of beauty and glamour.”
Eau Mega launches in October.
(JUST IN TIME FOR MY BIRTHDAY, *HINT HINT*)